Michael has extensive experience managing global repositioning projects in a wide range of industries. This includes developing positioning strategies and managing implementation in all areas of the Quadric® framework. He is particularly skilled in workshop facilitation and engagement of international teams.
Prior to founding Quadric, Michael was a partner in the international business of Kunde & Co., a leading European marketing consultancy. Originally from San Francisco, Michael began working in Europe in 1997 when he moved to Copenhagen to take a senior marketing position in The Egmont Group, a publisher and distributor of Disney, Playstation and other entertainment brands in 30 countries.
Michael is a part-time lecturer at DTU, the leading Danish university, and has been a guest lecturer at the Stockholm School of Economics, Russia. He is a graduate of the University of California, Berkeley.
Since 2009, Michael has been board member and investor in Mental Workout, Inc. The company is working to reinvent the delivery of psychology using the web and mobile devices. From fighting insomnia and reducing stress to helping people lose weight and stop smoking, the company is pioneering self-help in the digital age.
Michael is an optimistic and creative business thinker. He believes that by helping companies develop he is contributing to making the world a better place.
In his 18 years as a management consultant, Mark has worked throughout Europe as well as in the US and Asia. He has led or played a significant role in more than 50 major projects, making him more than familiar with the strategies, processes and technologies used in a wide range of industries.
Mark’s focus areas are: marketing and brand strategy, business strategy, organization design and change, and performance management.
Prior to starting Quadric, Mark was a senior consultant at Kunde & Co. (2002 – 2004) working with international companies to define their marketing and branding strategies, and then assisting in implementing them both internally and externally. His involvement with clients, which was typically at senior management level, usually began at the pre-sale stage of the consulting lifecycle and continued through implementation.
Following graduation from both Trinity College and University College Dublin, he joined Price Waterhouse (PW). After five years as a senior consultant in PW’s strategic consulting department in Dublin he transferred to PW (later PwC) in Copenhagen. Here he was a core member of a Global Industry Team (GIT). In addition to selling and delivering a large number of diverse and challenging client projects throughout the world, he was instrumental in planning and implementing marketing activities aimed at developing PwC’s business. Mark was responsible for planning and coordinating GIT marketing activities throughout Europe, the Middle East and Africa.Mark moved to Icon Medialab (2000 – 2002) as an Engagement Director, responsible for a team of 35 people focused on selling and implementing end-to-end e-business strategy and solutions.
On a personal level, he is energetic, outgoing, at times argumentative (in a positive sense), and passionate about what he does.