Increase the focus and impact of marketing on sales
As industries become increasingly global, alignment of marketing tactics and messaging across markets is more important than ever. Yet, it is essential to remain closely connected to market needs and to react quickly to local opportunities.
Using proven marketing planning processes, we can help you align international activities and engage sales forces to create new momentum in markets. Our outside perspective can help you take a fresh view, leading to development of new segmentation models, identification of growth opportunities and increased marketing efficiency.
With the plan in place, we can help you execute in a way that best matches your internal capabilities. We often take full responsibility for developing campaigns and sales training, in other cases we act as a sparring partner for in-house teams. Whatever the model, we can help you focus your resources to have a greater impact on sales while reinforcing your positioning strategy.
We’ve helped clients strengthen marketing to address a wide range of growth opportunities, from launching new products or entering new market segments to increasing share of existing customers or creatively introducing new companies.
MARKETING CONSULTING SERVICES INCLUDE:
- Qualitative and quantitative market research
- Marketing strategy & planning
- International campaign development
- Sales force engagement and training
- Marketing organization development
CONTACT ONE OF OUR MARKETING EXPERTS
- BUILDING ON THE LEGACY OF A VISIONARY FOUNDER
Client: Haldor Topsoe
- Re-positioning a technology leader for its next phase of growth
- Uniting six brands to become an industry leader
- Creatively launching a new healthcare company
Client: Sleep Pointe
- Increasing penetration of existing customers
Client: Terumo BCT
- Engaging KOL's to create demand for a new platform
- Successfully entering new market segments
- Launching a new product to drive sales and differentiation